The 20-second experiment
Beautiful.
Until you
need it.
A website to admire.
An appointment to book.
Twenty seconds to feel the difference.
Fictional business and booking. No personal details,
no cookies, nothing submitted.
Book an appointment.
Tuesday, at 15:00.
YOU WERE NOT THE TEST SUBJECT.
The test was
about the website.
Same business. Same design.
Now let’s remove the obstacles.
THE DESIGN WAS NOT THE PROBLEM.
The journey
made the difference.
You don’t have to choose between a beautiful website
and one that is easy to use.
This is a demonstration: on the second round you already know the task.
These times do not measure sales, conversions or GLP’s performance.
A website to admire.
And to actually use.
I build or rebuild bespoke websites and look after them after launch with annual support. Clear user journeys are part of the project, alongside structure, development and technical care.
INTERIOR DESIGN / TURIN
Your space.
Your
essence.
FORMA / LIGHT, MATERIALS, BALANCEA simulation, not an audit.
Two journeys built specifically to demonstrate some usability obstacles. This is not a comparison of technologies, it does not assess your website’s quality and it does not promise more sales.