Articles
One archive for in-depth Guides and Notes from the workbench on design, cost, SEO, AI visibility, accessibility, security and performance for custom websites.
I revisit a metaphor from 2020 to explore strategy, continuity and measurement: the work no single change can complete, including in AI search.
Impressions, citations, visits and enquiries are not the same thing. Here is what to measure and how to read the data without inventing certainty.
The new website looks more modern. Its source, Lighthouse results and response headers still reveal a technical project that was not fully brought under control.
AI, social media, Google and platforms can help people discover you. A website turns that discovery into verification, trust and action.
I searched for trainers and breeders while evaluating two breeds. AI helped me find them; their websites helped me choose whom to contact.
The target remains 100. A 98 or 99 is defensible only when its cause is verified and the compromise genuinely serves the project.
Discovery, crawling, indexing and ranking: how to read Search Console and diagnose the right problem.
Pages indicate volume; templates, journeys, languages and features define the actual project and quotation.
One technical foundation keeps solved problems solved; identity, content and features are designed afresh around the real work.
Validation, anti-spam, accessibility, SPF, DKIM and DMARC: protect the form and verify email delivery.
92 species, 125 photographs and 69 prints governed by one bilingual architecture, from storytelling to e-commerce.
A working page is not proof of a system ready to handle real people, data, failures and responsibility.
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