Note from the workbench
I stopped asking people to take my word for it. That is how Page Zero began
Why I chose to show a private homepage before the quote and take on part of the risk before the client does.
Articles
Articles — page 2
Continue exploring practical Guides and Notes from the workbench.
Note from the workbench
I rebuilt the way I build websites from scratch
Why I rebuilt my methods, offer and process after thirty years on the web, and what that changes for clients who entrust me with a project.
Practical guide
Who really owns your website?
Domain, hosting, code, accounts, licences and data: verify control, access and portability.
Practical guide
Website maintenance: what it includes and what it costs
Checks, backups, security, content, responsibilities and costs: what a website needs after launch.
Practical guide
Why your website is not generating leads
Traffic, message, trust, usability and technology: diagnose what is failing and when to redesign the homepage.
Practical guide
The real cost of WordPress is dependency
Themes, plugins, updates and vendors: who actually controls the website when something breaks.
Practical guide
Website redesign without losing SEO
URLs, 301 redirects, content, Search Console and checks: how to reduce risk during a redesign or migration.
Practical guide
llms.txt, robots.txt and AI crawlers
Google, ChatGPT, training, noindex, WAFs and configurations: what each control actually does and which myths to avoid.
Practical guide
Updated
ChatGPT Ads: website and landing page readiness
Availability, OAI-AdsBot, performance, privacy and conversions: prepare the destination before buying traffic.
Practical guide
From Photoshop to AI
Over thirty years of web development: tables, Flash, PHP, CMSs, builders and AI. What changed—and why control and method still matter.
Practical guide
Multilingual SEO and GEO
URLs, hreflang, canonicals, localisation and content: help Google and AI understand languages and markets.
Practical guide
Is your website ready for AI agents?
HTML, accessibility, forms, checkout, security and WebMCP: how to make a site genuinely usable by AI agents.
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