Services
The core offer covers custom website design and complete rebuilds, e-commerce and annual support. Essential, Pro and Essential E-commerce differ in size, architecture and features; design and technical standards remain the same.
Are you in Turin or Piedmont? See how I build websites in Turin in person too.
Engagement rule
I build new websites or complete rebuilds. I do not modify existing code and I do not sell a restyle of the old website.
You can start here
Page Zero is a free, private demonstration built around your case. It lets you see the potential of a new website and experience my approach first-hand.
Three clear scopes for building the right site from scratch. Prices are net of any applicable tax.
New website · compact scope
€1,000
fixed price, before tax
A one-page site or up to 4 compact pages, with one main page model and a linear conversion path.
New website · extended scope
from €2,500
before tax
From 5 pages, or whenever the project needs multiple models, detailed content or more conversion paths.
New shop · contained catalogue
from €4,500
before tax
A Pro foundation with a contained catalogue, product pages, basket and checkout, without WordPress or WooCommerce.
Essential is suitable for up to 4 compact pages. From the fifth standalone page, or when multiple models or paths are needed, the project moves to Pro.
50% on acceptance and 50% before publication. Typical indicative duration: 30 days once materials and approvals are available.
Look and feel, layout, typography, colours, components and hero are designed for the client, applying any existing brand.
Domain, SiteGround, iubenda, payment gateway, Plausible and other licences or subscriptions remain in the client’s name. The planned technical integration is included.
The same technical standard across different scopes. On mobile, the comparison is organised as cards so the content is never compressed.
| Item | Essential€1,000 | Profrom €2,500 | Essential E-commercefrom €4,500 |
|---|---|---|---|
| Price and structure | |||
| Price before taxScope and sitemap are confirmed in the quote. | €1,000 fixed | From €2,500 | From €4,500 |
| Indicative sizePage count is an indicator: the actual scope is what matters. | One-page or 1–4 compact pages | From 5 pages, or with multiple models or paths | Pro scope plus catalogue and purchase flow |
| Page models | One or a few coordinated models | Multiple models based on content | Institutional pages, categories, products, basket and checkout |
| Sitemap | Compact and linear | Detailed and agreed | Detailed, commercial and catalogue-based |
| Content and conversion | |||
| Main path | One primary conversion | Multiple paths, services and CTAs | Purchase, enquiry and support |
| Content supplied by the client | Yes, ready and compact | Yes, organised against the sitemap | Yes, including catalogue data |
| Protected standard contact formIt is not an extra. | Included | Included | Included |
| Redirect plan from the previous site | Essential redirects | Complete plan for the migrated scope | Complete plan including commercial URLs |
| Modules and features | |||
| Additional language€300 setup + €80 per source page; multilingual e-commerce quoted separately. | Optional under the formula | Optional under the formula | Scoped to catalogue and checkout |
| Blog or Guides section | Requires moving to Pro | Optional: €800 | Optional: €800 |
| Custom development | Possible; may require moving to Pro | Quoted separately | Quoted separately |
| Catalogue and checkout | Not included in scope | Not included in scope | Included in the agreed scope |
| Customer account or login | No | No | No: cookieless experience |
| Accessibility and preferences | |||
| CORE structural accessibilitySemantic and technical baseline verified again after the project’s branding, content and components are applied. | Included | Included | Included |
| Accessibility preferencesText, spacing, high readability, links, animations and reset. LocalStorage only; no cookies, personal data, analytics or network calls. The panel can be disabled. | Included, on by default | Included, on by default | Included, on by default |
| Automatic light/dark themeThe theme is verified after applying the branding and against the real components. | Included, can be disabled | Included, can be disabled | Included, can be disabled |
| WCAG accessibility conformance packageFirst year. Technical goal of WCAG 2.2 AA over the agreed scope; no automatic certification or legal guarantee. | Optional: from €1,800 | From €1,800; from €2,400 when extended | Scoped separately; normally over €2,400 |
| Structured SEO | |||
| Structured data | Organization, LocalBusiness, Service and relevant types | Multiple types according to pages and content | Product, Offer, Breadcrumb and relevant commercial types |
| Open Graph, canonical, sitemap | Complete for the scope | Complete for the scope | Complete across site and catalogue |
| GEO readinessNo ranking promises. | Included | Included | Included |
| Main exclusions | |||
| Not includedExternal costs are excluded from every package. Baseline accessibility, Accessibility preferences and light/dark theme remain included. | Out-of-scope pages, languages, Guides, brand, e-commerce and the WCAG package | Brand, unagreed modules, e-commerce and the WCAG package | WCAG package, marketplace, multivendor, booking, ERP and unagreed extended catalogues |
€1,000
from €2,500
from €4,500
The scope changes, not the quality. No promises of Lighthouse scores or rankings: technical work is designed, tested and documented.
Bespoke look and feel, hierarchy, typography, colours, components, standard hero and responsive behaviour.
Hand-coded website, with no WordPress, WooCommerce, themes or unnecessary plugins.
Title, description, canonical, Open Graph, sitemap, relevant structured data and GEO readiness.
Optimised assets, essential loading and responsive behaviour tested against the real project.
Semantic CORE, landmarks, skip link, visible focus, keyboard use, labelled forms, text alternatives, resizing and reduced motion, all checked again after customisation.
Local panel included and on by default, but removable. It controls text, spacing, readability, links and animations, and saves only to localStorage.
Automatic and included in Essential, Pro and Essential E-commerce. It can be disabled when inappropriate and is tested against the actual branding and components.
Reduced attack surface, technical setup and protected standard contact form included.
Technical integration of planned tools, pre-launch checks and project handover.
Standalone services or extensions compatible with the selected package.
Logo, palette, typography and usage guidelines. Available alone or with any web package.
€800
For Essential and Pro: €300 setup plus €80 per source page. Translations supplied by the client. Multilingual e-commerce quoted on its actual scope.
€300 setup + €80/page
Available for Pro and Essential E-commerce. On Essential, it requires moving to the Pro package.
€800
The protected standard contact form is included in every package and is not an extra.
Optional package
A documented technical programme over an agreed scope, targeting WCAG 2.2 Level AA.
from €1,800
first year
The package is not an automatic certification, a legal-conformance guarantee or legal advice. Automated tests and the panel do not replace manual checks. The Accessibility preferences panel is local and does not depend on the iubenda Accessibility Widget or external services.
Only interactions or features outside the package scope are quoted separately. The standard hero and website design are already included.
A ticketing system can work without customer accounts, using an identifier and a secure link. Architecture and flow are defined for the actual case.
Chat, helpdesk, APIs and other external services may require provider licences or subscriptions, which are excluded from the GLP quote.
on request
Leaving WordPress starts with an audit and leads to a complete rebuild: the old code is not modified.
Technical analysis + action plan: what to migrate, how, with which concrete benefits.
€175
Content and URLs are mapped, then the project is rebuilt under the Essential, Pro or Essential E-commerce package.
from €1,000
12-month agreement. Pay monthly, quarterly, half-yearly or annually in advance with a 5% discount. Work outside the agreed scope is handled as SPOT work.
| Service | CARE Light€59/month | CARE Full€140/month | CARE Premium€280/month |
|---|---|---|---|
| Value | |||
| Indicative annual valueBefore the 5% annual-payment discount. | €708 | €1,680 | €3,360 |
| Infrastructure | |||
| SiteGround hosting managementProvider subscription excluded. | Included | Included | Included |
| iubenda and technical privacy managementiubenda subscription excluded. | Included | Included | Included |
| Backups, hardening and monitoring | Included | Included | Included |
| Management | |||
| In-scope micro-edits | Included | Included | Included |
| Content entry and editing | Not included | Included | Included |
| SEO | |||
| Ongoing technical SEO | Not included | Included | Included |
| Search Console and technical analytics | Not included | Included | Included |
| Operational SEO across content and structure | Not included | Not included | Included |
| Evolution | |||
| Agreed evolutionary workWithin the agreed CARE scope. | Not included | Not included | Included |
| Support | |||
| Emergencies included | Not included | Not included | Included |
| SLA | |||
| Business response timeBusiness hours. | 48–72 hours | 24–48 hours | ≤ 24 hours |
€59/month
€140/month
€280/month
12-month term. Pay monthly, quarterly, half-yearly or annually in advance with a 5% discount.
Automatic renewal unless cancelled at least 30 days before expiry.
Work not included in the selected plan is handled as SPOT work or under a dedicated quote.
For one-off work on sites I build: tasks outside CARE, uncovered emergencies or requests without a subscription.
€80/hr
€110/hr
€375
€700
Next step
Tell me in a couple of lines: I'll point you to the right package and costs — no generic quotes.
